Slumberzone New Zealand Enters Indian Market with INR 100 Cr Investment
Slumberzone New Zealand, a luxury mattress manufacturer, is set to enter India’s growing US$ 2.5 billion mattress market with an initial investment of INR 100 crore. The company plans to establish its first manufacturing facility in Hyderabad to meet the rising demand for premium sleep solutions.
Founded in 2005 by Ranjay Sikka, Managing Director, Slumberzone NZ is the third-largest player in New Zealand’s mattress and sleep accessories segment, with annual sales exceeding INR 200 crore. The company’s move into India aligns with its strategy to leverage the country’s strong manufacturing capabilities and increase consumer interest in high-quality sleep products.
The Hyderabad plant, expected to be operational by March 2026, will have a daily production capacity of 1,000 mattresses and create jobs for 200-250 workers. The official announcement was made at a special event in New Delhi, where Christopher Luxon, Prime Minister, Government of New Zealand, acknowledged the significance of the expansion.
He noted that Slumberzone’s entry into India would strengthen commercial ties between the two countries and contribute to the ‘Made for India, Made in India’ vision. Sikka expressed the company’s goal of offering Indian consumers an international-quality product while also establishing Slumberzone as a global brand.
Vidhul Sikka, Chief Business Officer and Director, Slumberzone India, outlined the company’s broader vision, stating that they aim to challenge China’s dominance in the global mattress industry by delivering superior-quality products and positioning India as a key export hub.
The company’s expansion strategy includes an omnichannel retail model, combining online and offline sales. Over the next three years, the company plans to open 20 physical stores across India while also making select products available through its e-commerce platform.
Looking ahead, the company has set an ambitious revenue target of US$ 100 million within five years. It also plans to expand into international markets, including North America, Australia, Europe, and the Middle East, further strengthening its position in the global sleep solutions industry.
Image Source: ANI