ITB Asia In-person Show Makes a Successful Return
The 15th edition of ITB Asia concluded successfully, demonstrating Travel industry professionals' confidence in the Tourism sector's recovery in Singapore and the region. Over 27,000 business appointments and meetings were recorded.
ITB Asia 2022, co-located with MICE Show Asia and Travel Tech Asia, featured a large conference line-up under the theme 'Go Big & Go Forward: Travel Industry on the Road to Recovery and Growth'. The conference offered over 3,950 minutes of high-powered content in over 100 sessions with 180 industry leaders and innovators in three conference theaters discussing MICE, business travel, leisure travel, and travel technology's future.
Messe Berlin (Singapore), which organizes the 3-in-1 show, has extended its landmark relationship with the Singapore Tourism Board (STB) from 2023 to 2025. Both parties signed a three-year Memorandum of Understanding (MoU) to continue their collaboration.