Infra.Market Becomes Second Largest in India’s Ceramics Industry - News

Infra.Market has become the second-largest player in India’s ceramics industry by installed capacity. The company now operates 19 manufacturing units with a combined capacity of 81.57 million sq mt. Exports contribute 25 to 30 percent of its total revenue, further highlighting its strong international growth.

The company has achieved fivefold growth in the past three to four years. This achievement is the result of increased production, a multi-brand strategy, and deeper market reach. Its brand portfolio consists of multiple private brand labels, targeting several customer segments across the supply chain. 

Emcer offers modern architectural needs in the premium market with its large slabs and contemporary finishes. IVAS focuses on design and accessible pricing for the mass-premium segment with its range of tiles and quartz products. Millennium Tiles caters to the mass segment with its budget-sensitive products. This approach allows the company to meet diverse needs across urban and semi-urban regions.

Aaditya Sharda, Co-Founder, Infra.Market, noted that India is now the third-largest exporter of ceramic tiles. “The market is no longer driven solely by pricing; developers now demand rapid fulfillment, premium finishes, and distinctive designs,” he said. “That’s where our multi-brand model and digital-first distribution gives us an edge.”

The company supports over 12,000 dealers nationwide, reflecting its strong pan-India network. Its in-house developed tech products allow efficient integration of demand, production, and delivery, creating upsell opportunities in large projects.

The country’s ceramic tile market stood at INR 59,500 crore in 2023 and is expected to reach INR 70,700 crore by the end of 2025. The company’s ability to blend design, affordability, and scale continues to hold its ground as a leader in the real estate and construction sector.