India Showcases Sustainable Tourism Practices at Arabian Travel Market 2023 - News

The Arabian Travel Market (ATM) 2023, a premier event in the travel and tourism industry organized by RX Middle East, kicked off on May 1, 2023, in Dubai, UAE, with a large presence from India. With over 100 participants, including state tourism boards, hotels, and tour operators, the Ministry of Tourism, Government of India, has set up one of the largest pavilions at the event to promote inbound travel to India from the Middle East and North Africa (MENA) region.
The Indian pavilion highlighted India’s eco-friendly initiatives, such as sustainable tourism and responsible wildlife tourism. Outbound travel by Indian nationals has surged by over 43 percent compared to pre-Covid data, and the Ministry of Tourism has started the ‘Visit India Year 2023’ campaign to attract more tourists from the Middle East and North Africa.
To promote India’s rich cultural heritage, natural beauty, and culinary delights, the Indian delegation participated in a variety of networking events, business meetings, and media contacts. The goal was to form partnerships with industry players and strengthen ties with the tourist business in the Middle East and North Africa, which included travel agents, tour operators, airlines, and media representatives.