India Focuses to Boost Medical Tourism
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India is set to enhance its Ayush treatment - a traditional medicine system - through health tourism, as per Ayush Minister Sarbananda Sonowal.
The Ayush Ministry, established in 2014, is responsible for developing education, research, and propagation of traditional medicine systems in India. The Indian Government has been focusing on promoting traditional treatments such as Ayurveda, yoga, naturopathy, unani, siddha, and Homeopathy, among others, for
International tourists seeking treatments under Ayush methods.
Recently, the Ayush Ministry partnered with the India Tourism Development Corporation (ITDC) to promote medical value travel (MVT) in Ayurveda and other traditional systems of medicine. The Indian medical value travel market is valued at US$ 5-6 billion and is estimated to reach US$ 13 billion by 2026. The Government’s initiatives under the ‘Heal in India’ scheme, which includes accrediting Ayush centers and launching Ayush e-visa, are expected to further boost medical tourism.
With 500,000 international patients annually, India is well-positioned to benefit from the increasing cost of treatment in the West and the Russia-Ukraine war, driving more patients for medical care to the country.