IAEE Releases Sixth Edition of ‘The Art of the Show’
The International Association of Exhibitions and Events (IAEE) has released the sixth edition of ‘The Art of the Show: An Introduction to the Study of Exhibition Management’, an educational resource for exhibition and event professionals.
This updated edition, developed with insights from over 50 industry experts, identifies major shifts in the industry since the book’s first publication in 1997. It addresses challenges such as post-pandemic recovery, evolving technology, and the growing focus on sustainability and inclusion in event planning.
Marsha Flanagan, President and Chief Executive Officer, IAEE, emphasized the book’s role in shaping industry professionals. She stated that ‘The Art of the Show’ intertwines theory with practical applications. This will aid emerging and experienced professionals in developing essential skills for the dynamic exhibition sector.
The new edition features expanded discussions on globalization, security, ethics, and sustainability. It also explores artificial intelligence’s impact on event management and incorporates best practices that align with the industry’s post-pandemic transformation.
Serving as the core textbook for IAEE’s Certified in Exhibition Management (CEM) Learning Program, the book is widely used in academic institutions worldwide. Each chapter, authored by seasoned professionals, provides detailed insights and real-world applications.
Image Source: IAEE