Hannover Fairs Australia and DLG Join Forces for FutureAg Expo 2024 - News

Hannover Fairs Australia (HFA), a Deutsche Messe AG subsidiary, and the German Agricultural Society (DLG), a politically independent and non-profit society, have announced a strategic partnership to co-organize ‘FutureAg Expo 2024 – Powered by Agritechnica’. 
Set to debut in Melbourne from April 17-19, 2024, the event aims to showcase region-specific agricultural machinery solutions for professionals in Australia, New Zealand, and the Asia Pacific. Leveraging DLG’s expertise from Agritechnica, the world’s leading agricultural machinery trade fair, FutureAg Expo will focus on horticulture, livestock, and aquaculture, offering farmers and food processors enhanced productivity and efficiency. 
The expo will feature a comprehensive program, including conferences, interactive workshops, machinery trials, and networking opportunities. With the official endorsement ‘powered by AGRITECHNICA’, FutureAg 2024 aspires to become a Pacific hub for precision farming, agribusiness strategies, and sustainable practices. 
Tim Bostridge, Managing Director, HFA, expressed optimism about the collaboration, emphasizing the event’s potential as a platform for innovation and industry advancements in the Pacific. Jens Kremer, Managing Director, DLG International, highlighted the alignment with Agritechnica’s global reputation for technical innovations and professional agricultural knowledge.