G20: MoT Announces MICE Tourism Funds - News

The Ministry of Tourism, Government of India, is exploring a separate MICE budget to assist 'Meet in India' branding and marketing and to keep the G20 momentum going for the Indian MICE industry. This fund will also help with bids for significant MICE events. With the G20 Presidency having started on December 1, 2022, and continuing until November 30, 2023, India will conduct 215 meetings in 55 locations, four of which will promote tourism.

The government 'principally agreed' to the private industry's request in this regard. A MICE fund will be formed from the Tourism Ministry's overseas marketing budget. The Government also agreed to restore and reform the Champions Sector Service Scheme to deliver incentives for hosting international events and delegates. 

The Ministry plans to hold the first annual 'MICE India' event in Bengaluru in April 2023, according to the National Strategy Document. The event will include 1,000 buyers, and all G20 and invited countries will have stalls. The Ministry and private industry organizations will promote the event with roadshows in important cities.