Freeman-Zenus Wins 2024 UFI Operations & Services Award - News

The 2024 UFI Operations & Services Award, part of UFI’s annual awards program, has been awarded to Freeman-Zenus. This award from UFI, the Global Association of the Exhibition Industry, honors their innovative approach to enhancing the customer experience through strategic partnerships and digital solutions. The theme focused on meeting customer expectations and needs in 2024, particularly in the face of rapid technological advancements and shifting preferences.

Stefan Eckert, Senior Vice President Services, Koelnmesse GmbH, and Chair, UFI Operations & Services Working Group, praised Freeman-Zenus for their idea to measure visitor sentiments. Eckert emphasized the importance of understanding visitor behavior to improve service quality, especially with declining visitor numbers at shows. Panos Moutafis, Co-founder and CEO, Zenus Inc, expressed gratitude for the recognition, highlighting the value of their ethical behavior mapping technology in providing actionable insights for event organizers.

Janet Dell, CEO, Freeman, celebrated the award, noting the benefits of their digital partnership with Zenus. Dell emphasized how this collaboration helps event organizers measure attendee behavior and exhibitor impact, akin to digital marketing metrics. The jury also acknowledged FFAIR and RX for their outstanding projects in the field.