EMotorad, Toys“R”Us Partner to Meet Growing Demand for Electronic Ride-Ons - News

EMotorad, an e-bike and ride-on maker, has partnered with Toys“R”Us, an online toy retailer, to capture the young-age ride-on market with its ‘catch ’em young’ strategy. This collaboration allows EMotorad to capitalize on growing trends and provide creative child solutions. 
EMotorad launched ‘Lil E’, a kids’ electric kick scooter. New distribution channels and increased online and offline presence are expected to boost ‘Lil E’ sales by 40 percent. India’s first self-balancing hover shoes, Aeroglyde, will be released soon by the company. EMotorad and Toys“R”Us’ partnership will revolutionize India’s kids’ ride-on market by offering exciting, futuristic, and sustainable solutions.
Kunal Gupta, CEO & Co-founder, EMotorad, said the cooperation with Toys“R”Us and other businesses will help them reach more people and offer innovative products. Sudhir Pai, Chief Business Officer, Toys & Accessories, Ace Turtle, which manages Toys“R”Us in India, also expressed delight in partnering with EMotorad, and noted that ride-ons are affordable and useful for commuting and entertainment. This collaboration promotes youth sustainability and experiential learning.