Dentsu Partners with IWMBuzz for India Gaming Awards 2024
Dentsu India, in collaboration with IWMBuzz, owned and operated by IWM Publishing And Communication Pvt Ltd, has announced the third edition of the India Gaming Awards, scheduled for December 7, 2024, in Mumbai. This event will recognize and celebrate the best in India’s gaming and e-sports sector.
India Gaming Awards 2024 will gather prominent figures from across the gaming ecosystem, including gamers, publishers, brands, and fan communities. This gathering aims to honor individuals and teams driving progress in gaming and e-sports in the country.
Alongside the awards, Dentsu India will release the Dentsu Gaming Report, an in-depth analysis of the country’s gaming ecosystem. This report will provide valuable insights into the ambitions and challenges faced by gamers, developers, influencers, professional athletes, publishers, and content creators while exploring growth opportunities within the industry.
Harsha Razdan, CEO, South Asia, Dentsu Inc, highlighted the transformative potential within India’s gaming industry, noting that the company is strategically positioning the country to lead globally through initiatives like the awards and the gaming report.
Narayan Devanathan, President and Chief Strategy Officer, South Asia, Dentsu Inc, explained that the importance of this collaboration with IWMBuzz Media is to focus on helping brands tap into gaming and e-sports in a way that moves beyond typical marketing approaches.
Siddhartha Laik, Founder, IWMBuzz, expressed excitement for the partnership, describing the launch of the Dentsu Gaming Report as a crucial shift for the country’s gaming industry, furthering the media network’s vision to improve gaming entertainment in India.
Image Source: India Gaming Awards