Decathlon Ramps Up Investments in India’s Sporting Scene - News

Decathlon, a sports goods giant, is boosting its investments in India, aiming to expand its retail footprint, enhance production capabilities, and increase local sourcing. With significant growth rates in its India business, Decathlon is strategically positioning itself to capitalize on the country’s burgeoning sports and leisure market.

Barbara Martin Coppola, Global CEO, Decathlon, emphasized India’s pivotal role in the company’s global strategy, pointing out its rapid growth rate, digital prowess, and manufacturing capabilities. Currently operating 129 stores in India, the company identifies the country as a vital market for both domestic demand and exports, with nearly 65 percent of its Made-in-India products being shipped globally. 

In terms of India’s digitally savvy consumer base, Coppola made a notable mention of the brand’s app success with 29 million downloads, showcasing the country’s strong interest in sports and fitness. The retailing company’s unique omnichannel experience, offering not just retail but also sports-related activities in-store, further adds to its appeal among the country’s consumers.