Decathlon Aims to Triple India Sourcing to US$ 3B by 2030

Decathlon, a French sports retail giant, has unveiled its plans to dramatically scale up its sourcing from the country to US$ 3 billion by 2030, as compared to US$ 480 million at present. This initiative is in line with the dual focus of Decathlon to capture the expanding sports industry in India and cater to global demand by manufacturing in India.
India already plays a key role in the Decathlon global supply chain and sources around 8 percent of the total amount of sourcing. The company is targeting to increase that share to 15 percent by 2030. The company already sources over 100 million units of sports goods in India every year, ranging from cricket bats and yoga equipment to cycling frames and umbrellas.
As per Frederic Merlevede, Head - Production, Decathlon, this planned long-term investment in India mirrors the trust built with its partners and foresees strong potential in categories like footwear, fitness equipment, and others.
The company also has a vision of increasing its retail presence to more than 90 cities in India by 2030 and currently has 132 stores across 55 cities in India. In India, more than 70 percent of the products are locally produced, a figure which is slated to reach 90 percent by the year 2030.
The Indian production ecosystem of the company consists of 113 third-party sites and more than 80 suppliers, not only leading to exports, but also the creation of new jobs, which are likely to increase to 300,000+ direct and indirect positions in the next few years.