Showcasing India’s Healing Traditions
The Swasthya Ayush & Wellness Expo took place from June 23-25, 2023, at HITEX Exhibition Center, bringing the key stakeholders under one roof. The event served as a mega platform for the Ayush and Wellness industry and created awareness about various healthcare and healing modalities. The Expo focused on how India is becoming a strong contender in wellness tourism globally.
Swasthya Ayush & Wellness Expo focused on the ‘Ayush’ Systems, which comprise the traditional Indian systems of medicine, including Ayurveda, Yoga & Naturopathy, Unani, Siddha, Sowa-rigpa, and Homoeopathy.
Phanisri Konte, President - Organizing Committee, Jivaasri Wellness Pvt Ltd shared that the Expo helped people become aware of native Indian medical systems and how these aid people live a disease-free life. Scientific sessions and workshops were organized during all the three days of the Global Ayush, Health, Wellness, Food, Beauty & Tourism Expo.
Bringing ‘Ayush’ into the Focus
Speaking of the Expo’s three unique selling propositions, Konte mentioned that educating people about Ayush systems and promoting their standardization for a healthy life; providing a platform for Ayush doctors to learn about best practices through conferences, workshops, and lectures by eminent speakers; and combining the Expo and Conference format to bring together products, practices, and practitioners under one roof were pillars of the event.
Promoting India’s Medical & Wellness Tourism
Today, India aims to become the world’s top medical tourism destination, tripling its revenue in four years, and is considered a strong contender in wellness tourism. “The entire world has its eyes on India and its knowledge systems. There is an entity at the Central level dedicated to studying Indian knowledge systems.
Our systems are built on a wealth of knowledge, and every festival, for instance, has profound scientific significance,” Konte elaborated.
“In a similar manner, discussing Indian knowledge systems can enable us to view diseases and their remedies from a new perspective. To draw people from all over the world who
are afflicted with various conditions, health tourism will be useful. India is the best country to get treated, and Swasthya Ayush & Wellness Expo will undoubtedly support the growth of medical travel.”
Concurrent Events and Key Highlights
Aside from numerous doctors present at the exhibition and conference, there were delegates from 18 states and a good number of walk-ins at the expo.
Some activities held at the expo include a Selfie contest, Yoga Star Photo Contest, and Swasthya Slogan Competition. Key activities include wellness pageants like Miss Swasthya, Mr Swasthya, Swasthya Nari, and Swastika Kutumbh (family).
Elaborating on Swasthya Nari, Konte explained that it refers to a woman’s health. “We as women are unconcerned about our health and well-being because we are preoccupied with everything else around us. So many women are dealing with infertility, gynecological difficulties, indigestion, constipation, and a variety of other issues.” She added, “So, we wanted to focus on that aspect and launched this Swasthya Nari concept, to continue assisting ladies in understanding their basic daily routines so they don’t end up with health challenges.”
Venue Matters
The overall goal of the Expo was to promote prevention and well-being rather than solely focusing on getting treated when sick, as well as correct the perception that Ayush systems are alternative options instead of mainstream medicine.
Applauding HITEX as a venue, Konte commented, “The key USP of HITEX is its locational advantage and exposure about the conference center. I had previously been a part of the Expos at this very location, and when I first started marketing Swasthya Ayush & Wellness Expo six months ago. I pictured myself doing it here, and I made it.” The organizer believes
that hosting the expo at HITEX gives it a premium platform and enhances the overall experience for all the stakeholders and attendees.
“Discussing Indian knowledge systems can enable us to view diseases and their remedies from a new perspective. In order to draw people from all over the world who are afflicted with various conditions, health tourism will be useful. India is the best country to get treated, and Swasthya Ayush & Wellness Expo will undoubtedly support the growth of medical travel.”
Phanisri Konte
President - Organizing Committee
Jivaasri Wellness Pvt Ltd
Swasthya Ayush & Wellness Expo focused on all the ‘Ayush’ Systems, which comprise the traditional Indian systems of medicine, including Ayurveda, Yoga & Naturopathy, Unani, Siddha, Sowa-rigpa, and Homoeopathy.