Focusing on Wellness - Feature

SportExpo India will return to HITEX Exhibition Center, Hyderabad on August 26-28, 2022, for brands and exhibitors in the sports, fitness, and wellness industries to showcase their products and services, and establish new dealer relationships.

SportExpo India 2022, organized by Hyderabad International Trade Expositions Limited (HITEX) and Hyderabad Runners, takes a holistic approach to promote sports and fitness as a profitable industry as well as an avenue of health and wellness. The event serves as a curtain-raiser to the 13th edition of the Hyderabad Marathon, the country’s second-largest marathon, which will be attended by over 20,000 runners and organized by Hyderabad Runners.

Hyderabad Runners, founded in May 2007, is the first group in India to institutionalize running, with over 30 running groups in the city operating under it and 6,000 members on its official mailing list. Airtel Hyderabad Marathon, India’s toughest city marathon and an IAAF-AIMS certified run, is the flagship event of Hyderabad Runners, which runners have been vying for since 2011.

Highlights
Supported by Telangana Recognized School Managements Association (TRSMA), the three-day expo will feature products and services related to sports, fitness, nutrition, and wellness. It also includes product launches, sports tournaments of various categories, a dedicated sports arena for each category of sports/activity for proper management and maximum ease of enjoyment, and a wide range of activities like marathons, boxing, bodybuilding, karate competitions, yoga, and more.

The visitor profile includes Sports Federations and Associations; Schools, Colleges, and Sports Authorities; Sports Agencies and Media; Sports, Fitness, and Wellness Enthusiasts; Distributors and Retailers of Sports and Fitness Products; Hospitals and Physiotherapy Clinics; Yoga Trainers; Sports Retailers, Entrepreneurs, and Researchers; Corporate Facility Management Companies; and Athletes, Sports Trainers, and Coaches, to name a few.

Spectrum of Choices
The exhibitor profile is divided into four major categories: Fitness, Sports, Yoga, and Wellness. The first category includes Fitness Equipment Distributors and Manufacturers; Nutrition/Supplements Manufacturers and Distributors; Fitness Technology Equipment; Fitness Software and Applications; Gym Managing Software; and Fitness Apparel and Clothing/Gear. The second category comprises Sports Goods Resellers; Sports Vehicle Manufacturers; Sports Technology Developers; Sports Centers and Software Companies; Playground Equipment; Sports Academies and Training Institutes; Sports Nutrition; Sports Cycles, Shoes, and Bags; Books, Media, and Publications; Sportswear and Fitness Apparel; Rehabilitation Centers; E-Commerce Companies; Tourism; and Adventure Sports and Accessories. Yoga Trainers and Centers, as well as Yoga Accessories and Clothing are included in the third category. The last category includes Wellness Centers and Products, Spas, Slimming and Beauty, Health Clubs, Healthcare Products and Apps, Ayush Products, and Rejuvenation Centers.

Repeating the Success
The last edition was held successfully from August 23-25, 2019, with 70 exhibitors and over 30,000 visitors. The three-day expo, which combined B2B and B2C formats, was successful in bringing all of the key stakeholders together under one roof. Decathlon, Khel365, Performax, Kawasaki Pro Badminton Gear, Fast&Up, FitStory Health, Garmin, Excel German Tech, Indofit, Sports Surfacing Pro, Game Point India, PHI Sports, BarADay, and APPTOFIT were among the prominent exhibitors.

SportExpo India 2022 organizers hope to capitalize on the growing interest in sports and physical activities, which is generating a new consumer base. The organizers are confident that by hosting a successful and fruitful event and contributing to the sector, they will be able to attract a larger audience and aid in India becoming a sporting superpower.