Sustainable Travel Takes Center Stage on National Tourism Day
National Tourism Day, held on January 25, every year, seeks to promote global awareness about tourism’s economic, cultural, and natural significance. In 1948, the Government of India instituted the day to promote Indian heritage and diverse tourist destinations.
For 2024, the day had a theme of ‘Sustainable Journeys Timeless Memories’ that led to promoting responsible travel practices, underscoring the importance of tourism in economic activities, job generation, and the preservation of cultures. The selected themes each year, such as ‘Tourism and Green Investments’ in 2023, reflected the link between tourism attractions and eco-friendly development.
Celebrating India’s beautiful scenery and historical monuments, National Tourism Day is an opportunity to celebrate all those who work hard in this industry. It is a showcase of varied regional attractions and experiences, promoting both domestic and international tourism. The significance of the day lies in developing a general understanding of tourism’s economic, social, and cultural relevance when encouraging measures that favor sustainable practices for communities.