Global Exhibition Market on Track to Surpass 2019 Levels by 2024 - News

The exhibition industry, hit hard by the COVID-19 pandemic, is on a path to recovery, with 19 of the world’s largest exhibition markets projected to surpass their 2019 size by 7 percent by 2024. 
The 15th edition of Globex, the exhibition industry’s annual report, shows that this resurgence follows a difficult period. The report examined 19 markets, including the US, China, UK, Germany, France, Italy, and others. The exhibitions market is expected to reach US$ 30 billion by 2024 and US$ 32.5 billion by 2025, despite a 5% fall to US$ 26.5 billion in 2023 from US$ 28.0 billion in 2019. 
These projections rose due to numerous variables. First, the European energy crisis and inflation have subsided, stabilizing the exhibition sector’s economy. China’s early removal of its zero-COVID policy has allowed overseas trade events and exhibitions. 
Most major markets have had fewer recession fears, which has improved confidence and exhibition investment. Overall, the substantial success of in-person exhibitions has contributed to a more positive industry outlook.