Adobe Inc Launches Content Hub with AEM Assets - News

The general availability of Adobe Content Hub, integrated with Adobe Experience Manager (AEM) Assets, has been recently announced by Adobe Inc. This platform aims to revolutionize digital asset management, enabling extended teams to easily find, edit, remix, and distribute brand-approved assets. AEM Assets is widely used by global brands such as The Coca-Cola Company, Henkel AG & Co. KGaA, Prudential Financial, Inc., and T-Mobile US, Inc., to manage millions of assets essential for their content supply chain.

Content Hub offers a user-friendly interface, allowing teams to efficiently access and utilize brand-approved assets. By integrating Adobe Express and Adobe Firefly, a generative AI, users can boost content production for websites, mobile, and social media within their workflow. The platform ensures proper asset reuse, resolves inconsistencies, and provides usage analytics and governance controls, optimizing the content supply chain for marketing campaigns and personalized customer experiences.

Loni Stark, Vice President - Strategy and Product, Adobe Experience Cloud, emphasized that with the increasing pressure on marketers to meet content demands, effective asset management has become crucial. Stark noted that the new launch facilitates this process by allowing users to easily find and remix brand-relevant assets, thereby enhancing productivity for fast-paced channels like social media.