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Setting the Stage - Feature

Setting the Stage

Setting the Stage

In the world of event management, where creativity meets meticulous planning, iAds and Events has emerged as a beacon of excellence. With over two decades of experience, this dynamic and fast-growing company has been crafting creative brand solutions and orchestrating over 180 events across India and beyond annually. An insight into the company’s inspiring journey through the art of crafting unforgettable experiences.

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iAds and Events had a vision: to deliver exceptional events and exhibitions that make a positive impact while conducting business with unwavering integrity and responsibility. Over the years, this vision has driven the company to become a leading provider of events and exhibitions that consistently exceed customer expectations. The core of its business revolves around curating events, organizing exhibitions, and delivering impactful brand activations. “Our journey began with the commitment to deliver memorable event experiences across diverse business categories and industry segments,” states Rais Arif, Managing Director, iAds and Events.

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Genesis and Growth Story
The company started its journey in the world of exhibitions in 2003, and since then, has organized over 1,000 exhibitions. Backed by a team of professionals with over 22 years of experience, it takes pride in successfully managing both corporate and private events. The event management company’s commitment to ensuring the highest level of service in every project step is unwavering.

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In the realm of stall design, turnkey projects, set production, and event execution, iAds and Events also offers comprehensive services in addition to offering a full-service marketing agency and innovative solutions for media planning and buying across various markets, titles, and platforms. The company’s approach encompasses print, TV, radio, outdoor, and digital media.
“In the early years, establishing a strong presence in the competitive event management industry was challenging,” shares Arif. “However, our team overcame these obstacles through dedication, innovative solutions, and consistently delivering over 180 events annually across India and international markets.”

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Comprehensive Event Solutions
From concept creation and theme development to venue selection, layout design, custom exhibition stall fabrication, stage production, sound and lights, managing celebrities and VIP guests, customer engagement, and logistics, the company offers a 360-degree solution for all the event management needs.
“iAds and Events stands out by providing comprehensive 360-degree solutions for events and exhibitions,” reiterates Arif. “Our focus on seamless execution, creative ideation, and meticulous
attention to detail ensures each event is elegant, unique, and memorable.”
Dependable Reach
With its head office in Bengaluru, iAds and Events has branch offices in Chennai, Hyderabad, Mumbai, Ahmedabad, Delhi, and Goa. It has significant international presence through its associates in Singapore, Malaysia, China, and Dubai. 
The company caters to an impressive array of industries, including Lifestyle, Music & Entertainment, Theatre, Literature, Education, Property, Construction, Auto, Retail, Sports, Travel & Tourism, Medical & Healthcare, Finance & Investments, and Luxury, among other B2B and B2C categories in both Indian and international markets.
“Our unique selling point lies in our pan-India presence and international reach. We specialize in curating and executing various events, from quiz competitions to luxury lifestyle expos,” asserts Arif. “Our exclusive collections span diverse experiences, including fashion shows, real estate expos, educational events, and exhibitions in the construction material and medical tourism sectors.”

Sailing Through Tough Winds
The past couple of years have brought unprecedented challenges to the world, especially in the realm of event management and exhibitions. The COVID-19 pandemic disrupted established norms and was no different for iAds and Events. 

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To stay afloat, the company met the challenging times with resilience and innovation. Adapting to the Post-Pandemic Retail Space, the Managing Director explains, “We’ve adapted to post-pandemic challenges by expanding our digital capabilities, offering virtual events, and prioritizing safety measures for in-person gatherings. This flexibility provides clients with options and peace of mind.”
In the midst of change, as Arif shares, the importance of balancing tradition and modern preferences became crystal clear. iAds and Events recognized the need to harmonize these two aspects, providing event designs that resonated with diverse audiences. The delicate art of embracing the traditional while staying attuned to contemporary trends was one of the company’s key strategies. As the world rapidly shifted into the post-pandemic era, a significant surge in virtual events and online engagement was observed. Proving their adaptability once again, he adds, “We’ve adapted by offering cutting-edge digital marketing solutions and innovative online experiences, staying ahead of changing consumer behaviors.”

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The Path Ahead
The Hindu’s AUTOEXPO, Bridal Mantra, NXg Rock Star, India Education Fair, India Property Fair, International May Music Fest, and many more notable events adorn the portfolio of iAds and Events. Its contribution to these events, along with others like Business Line Investment Opportunities Fair, Aavani Poovarangu, Divine Delight, and Chennai - Pondy Heritage Rally, highlights their multifaceted approach.

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In the world of music, renowned artists such as Kailash Kher, Salim Sulaiman, Shreya Ghoshal, Sunidhi Chauhan, and Benny Dayal have graced their Live in Concert events, leaving unforgettable memories in their wake. The company continues to thrive, with new endeavors such as Thailand Shopping Festival, Tamilnadu Property Expo 2022, and Furniture Fair underlining their commitment to delivering outstanding event management and exhibition services.
Furthermore, as the upcoming festive season approaches, to help clients maximize sales and truly make the most of this joyous season, Arif points out, “We are gearing up for the festive season with exclusive collections and tailored marketing campaigns. Our goal is to create immersive and engaging festive experiences to help clients maximize sales.”

Association with HITEX
The enduring partnership between iAds and Events and Hitex Exhibition Center in Hyderabad has stood the test of time. “Our enduring partnership with HITEX Exhibition Centre in Hyderabad, spanning over two decades, has allowed us to host successful exhibitions like the Home Interiors Exhibition and Furniture Fair,” says Arif. “The collaboration has consistently attracted a diverse audience and facilitated fruitful business connections for our participants.”
Sharing his experience on the company’s foray into the furniture industry, he elaborates, “Our interest in the furniture industry stems from a desire to bring the best of global designs to India. The inspiration to make diverse furniture accessible led us to open our own furniture stores and venture into organizing furniture exhibitions. These exhibitions offer customers a platform to explore a wide variety, choice, and price options in furniture, aligning with our commitment to providing the best to our customers.”

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As iAds and Events steps into each new project, its dedication to creating exceptional experiences and exceeding customer expectations shines brightly. The company, with its strong presence in India and growing footprint internationally, remains a name synonymous with extraordinary event management and exhibitions.