Inking a New Chapter - All in Print South 2022
Slated to be South India's largest print exhibition, the first edition of All in Print South 2022 concluded on a winning note on November 19 at HITEX Exhibition Center in Hyderabad, bringing together key industry stakeholders to forge connections, expand their businesses, and aid in taking the printing and packaging industry to greater heights.
Organized by Telangana Offset Printers Association (TOPA) and Hyderabad International Trade Expositions Ltd (HITEX) and co-organized by Andhra Pradesh Rastra Offset Printers Association (APOPA), the maiden edition of All in Print South garnered an overwhelming response from industry insiders and their associates.
"The genesis of the All in Print South event in Hyderabad arose from the desire of all the prominent companies in the print sector," shares Dayaker Reddy, National Coordinator, TOPA. "Their request was to plan an event with a broader reach than previous state-level events."
"The reason we named the show that way is because we meant to do the show mostly in the regions where the Nizam exercised his control, i.e., the Deccan region. This, however, does not exclude exhibitors from other sections of the country from participating," he adds.
The exhibition was recognized and supported by the Ministry of MSME, Government of India, with MSME enterprises in the printing and converting technology segment eligible for reimbursement of up to 80 percent of their participation costs. In line with this, Reddy reveals, "In order to do a large-scale show, multiple associations are required. It is true that Hyderabad has the largest print market in Telangana; however, it is quite small in contrast to other locations. As a result, we collaborated with the Andhra Pradesh Printers Association as co-organizers. We also collaborated with the Maharashtra Mudran Parishad."
A Mark of Success
The three-day event offered an integrated business platform, showcasing demonstrations and the latest in Printing, Converting Technology, Corrugation, Signage, and Label industry for printers,
converters, print buyers, retailing/packaging professionals, brand managers, decision-makers, and influencers from the industry.
Visitors came from Telangana, Andhra Pradesh, Maharashtra, Karnataka, Tamil Nadu, Odisha, and Chhattisgarh to see state-of-the-art machines and technologies from over 150 exhibitors. Konica Minolta, RISO India, Redington Ltd (HP), Paper World, Creofoil, SLG Office Automation, Montech Systems, Sahil Graphics, Gutenberg Machinery, and Sharp Business Associates were among the exhibitors. Stating that the exhibition was primarily a technology and machinery show, M Sandeep Kumar, Manager-Business Development & Own Shows, HITEX, comments, "With an exceptional B2B visitor turnout of visitors from across multiple states of India, the exhibition venue was a hustling and vibrant place for all three days."
Understanding the Challenges
South India, particularly Hyderabad (which is strategically positioned and well connected between the Southern, Eastern, and Western States), has historically lacked a good printing technology and machinery trade exhibition. Kumar explains, "Through All in Print South, we aimed to cater to the void in the printing, packaging, and converting businesses. The exhibition garnered a huge response from PAN India, equally among the exhibitors and visitors. The current exhibitors have already promised to return for the second edition during November 2024 with double the area and display of machines."
Precursor to the Event
A significant amount of branding and promotion, as well as word of mouth, are required to bring any event/show to fruition. One of the most important components in ensuring the exhibition's success was to promote it in every possible way to the correct audience and location. "Being the very first edition of All in Print focusing on the latest printing and converting technologies for printers, converters, and print buyers primarily from Maharashtra, Karnataka, Telangana, Andhra Pradesh, Chhattisgarh, and Odisha, we as organizers did not leave any stone unturned to make this first edition a grand success," Kumar stresses.
To this, Reddy responds, "We completed over 30 road shows in Maharashtra alone. We held more than 100 road shows throughout Telangana, Andhra Pradesh, Maharashtra, Odisha, and Chhattisgarh, resulting in 8,896 visits over the course of three days."
"Normally, every exhibition caters to medium- and large-scale printers. However, when we traveled to all the road shows, we grasped the needs of the small-scale printers and chose the exhibitors accordingly. This brought the exhibitors and guests of All in Print South 2022 a lot of satisfaction," he adds.
A Collaborative Effort
TOPA is a dedicated organization dedicated to uniting, protecting, and promoting the Printing and Packaging industry via innovation, technology, and a forward-thinking approach to printing excellence for maximum customer satisfaction and profits. Its endeavor to take the industry to greater heights was equally complimented by HITEX's vision to create flagship exhibitions and platforms facilitating trade and commerce in the country. "It has been great to work with TOPA; both HITEX and TOPA worked on their respective strengths to make this event a grand success," says Kumar.
Speaking on HITEX's highlights, Reddy elaborates, "The purpose-built exhibition facility gives perfect conditions for the live display of heavy printing machines. The many branding opportunities available within the show venue also assist the participating large MNCs and Indian companies in increasing product visibility."
"The ancillary amenities, such as 5,000 hotel rooms of different kinds within a 5-Km radius of HITEX, help exhibitors stay close to the venue at their convenience. The services supplied by HITEX are highly regarded by the exhibitors. The staff in security, operations, marketing, and housekeeping are really efficient and proactive," he adds.
Visitors came from Telangana, Andhra Pradesh, Maharashtra, Karnataka, Tamil Nadu, Odisha, and Chhattisgarh to see the latest machines and technologies from over 150 exhibitors, garnering around 9,000 footfalls in the course of the three-day event.
Konica Minolta, RISO India, Redington Ltd (HP), Paper World, Creofoil, SLG Office Automation, Montech Systems, Sahil Graphics, Gutenberg Machinery, and Sharp Business Associates were among the exhibitors.
"We completed over 30 road shows in Maharashtra alone. We held more than 100 road shows throughout Telangana, Andhra Pradesh, Maharashtra, Odisha, and Chhattisgarh, resulting in 8,896 visits over the course of three days."
Dayaker Reddy,
National Coordinator,
TOPA
"Through All in Print South, we aimed to cater to the void in the printing, packaging, and converting businesses. The exhibition garnered a huge response from PAN India, equally among the exhibitors and visitors. The current exhibitors have already promised to return for the second edition in November 2024 with double the area and display of machines."
M Sandeep Kumar,
Manager - Business Development & Own Shows,
HITEX